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Aston Martin has launched its most significant product marketing campaign of 2022, with its benchmark-setting luxury SUV DBX707 the star of a new cinematic film featuring acclaimed British actor Felicity Jones.

The emotive creative, shot amongst the intense British landscape of Dartmoor National Park, features the BAFTA and Academy Award nominated actor delivering a powerful monologue to camera as an Aston Martin Racing Green DBX707 appears on the horizon and roars into its commanding role.

Renato Bisignani, Global Head of Marketing & Communications at Aston Martin said: “This captivating short film is an example of Aston Martin’s drive to inject emotion and intensity to our product marketing, challenging the creative conventions that customers have become accustomed to from the automotive sector”.

“Eight months on from its breath-taking reveal, DBX707 continues to impress drivers with its thrilling performance, supercar driving dynamics and unmistakable style. Through this content, we have sought to bring those attributes to life in a creative way, pairing a powerful script with an elegant performer who delivers a strong, intense performance. Filmed and produced in the UK, the campaign reflects our passion for partnering with leading British talent to bring Aston Martin’s brand and our unique combination of ultra-luxury and high-performance to life”.

Launched today across Aston Martin’s global social media channels and targetted media placements, the film and accompanying Power.Driven. creative is the first major product marketing campaign launched since the reveal of Aston Martin’s bold new creative identity Intensity.Driven. earlier this year.

Source : media.astonmartin.com

Actor Felicity Jones is an all round lover and champion of second hand fashion. She joins forces with Oxfam as the face of Second Hand September 2022.

Second Hand September 2022 is here! Do you dare to rewear? ​
Second Hand September challenges you to shop second hand for 30 days throughout the month of September to help protect people and planet from the impacts of fast fashion. You can even take it one step further by donating your pre-loved clothes to Oxfam too! Rethink, rewear, and restyle to help us make fashion truly sustainable. ​
We’re so excited to announce that the talented Felicity Jones will be joining us for this year’s campaign!

Felicity joins a growing Oxfam movement, now in its fourth year, helping to protect the planet by buying, wearing and donating second-hand clothes.
For Felicity, shopping second hand is something that has been a part of her life for years.

With an authentic connection and a family fondness for shopping second hand, we had to ask… where does Felicity find her beloved pieces?

What is the place to go for vintage where Felicity grew up?

What is the most loved pre loved item of clothing in Felicity’s wardrobe?

Felicity shared some vintage wisdom…

Source : oxfam.org.uk

Celebrities including Jenna Coleman and Emily Atack have donned T-shirts designed by Charlie Mackesy to raise money for Comic Relief. Emily, Jenna, Olivia Colman, Felicity Jones and Jermaine Jenas have all donned the tops, which will be available at TKMaxx.com, in order to raise vital funds for the charity. The designs are from British illustrator Charlie, whose drawings and hopeful captions have become fan favourites, from his book The Boy, The Mole, The Fox and The Horse. The image sees Mole with an added red nose as the top reads: ‘”What do you want to be when you grow up?” “Kind,” said the boy/girl.’

Charlie said of the collaboration: ‘The pandemic is causing so much pain and worry for many, but it moves and amazes me that people can still find the strength and kindness to look after each other; neighbours, strangers, family and friends. ‘It has been a heart-breaking and tumultuous time that I think we’d like to forget, but I hope we can remember the small acts of kindness that have brought us much hope.

‘Many people need us right now, so I hope the Red Nose Day t-shirt helps to raise the funds to make a difference.’ The limited edition T-shirt will be available at tkmaxx.com for £14.99, with at least £7 of each purchase being donated to Red Nose Day. The funds raised for Red Nose Day will help the charity support vulnerable people in the UK and around the world, and help tackle hunger, homelessness, abuse and mental health stigma.

Comic Relief’s chief executive Ruth Davison added: ‘As the coronavirus pandemic continues to affect many vulnerable communities in the UK and around the world, it’s never felt more important to make a real difference and care for each other. ‘It’s wonderful to see this poignant illustration by Charlie Mackesy feature in the Red Nose Day t-shirts range helping to remind us how impactful kindness can be particularly during the toughest of times, as well as raising vital funds for those who need it most.

Source : metro.co.uk