Aston Martin has launched its most significant product marketing campaign of 2022, with its benchmark-setting luxury SUV DBX707 the star of a new cinematic film featuring acclaimed British actor Felicity Jones.

The emotive creative, shot amongst the intense British landscape of Dartmoor National Park, features the BAFTA and Academy Award nominated actor delivering a powerful monologue to camera as an Aston Martin Racing Green DBX707 appears on the horizon and roars into its commanding role.

Renato Bisignani, Global Head of Marketing & Communications at Aston Martin said: “This captivating short film is an example of Aston Martin’s drive to inject emotion and intensity to our product marketing, challenging the creative conventions that customers have become accustomed to from the automotive sector”.

“Eight months on from its breath-taking reveal, DBX707 continues to impress drivers with its thrilling performance, supercar driving dynamics and unmistakable style. Through this content, we have sought to bring those attributes to life in a creative way, pairing a powerful script with an elegant performer who delivers a strong, intense performance. Filmed and produced in the UK, the campaign reflects our passion for partnering with leading British talent to bring Aston Martin’s brand and our unique combination of ultra-luxury and high-performance to life”.

Launched today across Aston Martin’s global social media channels and targetted media placements, the film and accompanying Power.Driven. creative is the first major product marketing campaign launched since the reveal of Aston Martin’s bold new creative identity Intensity.Driven. earlier this year.

Source : media.astonmartin.com

Actor Felicity Jones is an all round lover and champion of second hand fashion. She joins forces with Oxfam as the face of Second Hand September 2022.

WHAT IS SECOND HAND SEPTEMBER?
Second Hand September 2022 is here! Do you dare to rewear? ​
Second Hand September challenges you to shop second hand for 30 days throughout the month of September to help protect people and planet from the impacts of fast fashion. You can even take it one step further by donating your pre-loved clothes to Oxfam too! Rethink, rewear, and restyle to help us make fashion truly sustainable. ​
We’re so excited to announce that the talented Felicity Jones will be joining us for this year’s campaign!

BEING PART OF A SECOND HAND MOVEMENT
Felicity joins a growing Oxfam movement, now in its fourth year, helping to protect the planet by buying, wearing and donating second-hand clothes.
For Felicity, shopping second hand is something that has been a part of her life for years.

FINDING UNIQUE VINTAGE PIECES
With an authentic connection and a family fondness for shopping second hand, we had to ask… where does Felicity find her beloved pieces?

VINTAGE SHOPPING IN BIRMINGHAM
What is the place to go for vintage where Felicity grew up?

THE MOST TREASURED PRE-LOVED PIECES
What is the most loved pre loved item of clothing in Felicity’s wardrobe?

FELICITY JONES’ TOP TIPS FOR VINTAGE SHOPPING
Felicity shared some vintage wisdom…

Source : oxfam.org.uk

EXCLUSIVE: Oscar nominee Felicity Jones (The Theory of Everything) will star with Bridgerton actor Jonathan Bailey in comedy Maria, we can reveal.

Independent Entertainment will launch sales in Cannes on the project, which hails from Benediction and Small Axe producer EMU Films. Simon Amstell is writing and directing.

Rogue One: A Star Wars Story and On The Basis Of Sex actress Jones will star in the title role as a young woman with a history of running from reality. Struggling to accept her age, her boyfriend’s love and her father’s indifference, Maria spots an opportunity to feel young, free and desirable at her father’s wedding, where she meets Raffy, her new stepbrother. Their obvious, if inconvenient, sexual chemistry is made worse by the news that her father has been diagnosed with a terminal illness.

Jason Isaacs (Harry Potter) will play Maria’s father. Bailey will play Maria’s boyfriend Eddy. Amstell’s follow-up to his sophomore feature Benjamin is due to shoot in the UK and US in fall 2022.

Louise Palmkvist Hansen will produce for EMU Films. Amstell will also serve as executive producer, alongside EMU Films’ Michael Elliott, Jim Mooney and Walli Ullah, and Cora Palfrey and Sarah Lebutsch from Independent Entertainment.

Amstell said: “I’m incredibly excited to begin shooting Maria this year with Felicity Jones. Our hope is that making a film about our culture’s fear of aging and death will be an absolute sensation”.

Source : deadline.com